Impression Delivery Guidelines

The Impression Delivery Guidelines provide important information for advertisers on ad impression delivery, reporting, and the impact of changes to ad settings.

Updated on July 31, 2023

Impression Delivery Guidelines provide information on the delivery and reporting of ad impressions. This is important for advertisers to understand how ad impressions are delivered and reported to better manage their promotions.

Ad delivery: Ad impression delivery will occur within 30 minutes after the set start date/time.
Ad impression progress: Ad impression reporting (e.g. in the “Manage Promotions” table) will occur within 30 minutes, but can also take up to 180 minutes to update.
Editing the ad settings: Changes to start and end dates, the budget, and pausing or un-pausing ad campaigns can take up to 10 minutes to affect ad serving.